I presented to bloggers and the travel industry in two different sessions at TBU Porto about how to add value to blog trips. Essentially I was arguing that there are currently some downfalls to our current coverage and I offered some ideas around how to improve it. These fell under 3 areas of improvement. Simplifying, Captivating and Engaging.
Simplifying – Making blog trip coverage as simple as possible so that non- bloggers can consume it. Social media coverage captured and presented in such a way that people can follow the trip and see all the aspects of your coverage.
Captivating – Producing content or the whole trip based on an interesting and intriguing angle. Potentially innovating by using new technology.
Engaging – Tapping into local knowledge of travel destinations to extract expert tips and information on a destination and using that to produce content that has expert knowledge to be consumed by non-bloggers.
I briefly ran through my own Live Blogging coverage and how we brought together social media to paint an overall picture of a blog trip and got engagement from locals and people who had traveled to the destination. Here’s an example: City Break In Amsterdam.
Simplify + Captivate + Engagement = Added Value
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