The advertising watchdog has accused TripAdviser of misleading it’s users as not all reviews may be real. The ASA (Advertising Standards Authority) accused the website of not verifying whether or not the users who submitted reviews were genuine.

TripAdvisor who claim “Unbiased holiday reviews, photos and travel advice for hotels and vacations” said that anyone reviewing was asked to declare that their review was genuine and honest. The ASA said that this practice did not prevent fake reviews from being submitted.

TripAdvisor said it was practical to screen every review but that it used “advanced and highly effective” systems to detect fraud. TripAdvisor and it’s branded sites claims to have the “larget travel community in the world, with more than 50 million unique monthly visitors, and over 60 million reviews and opinions”.

Source:  Sky News